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What is an airdrop?

In short

An airdrop is a distribution of tokens or NFTs to users without them having to buy them, usually to promote a project or reward participation. It may come with conditions and network fees.

By the Cryptonomy editorial team · Updated · 2 min read

Imagine an app that hands out vouchers to its early users as a thank-you for their support. Many crypto airdrops work in a similar way, except that instead of vouchers, digital assets are distributed to wallet addresses.

A project’s team decides who is eligible for the distribution. It might be people who used an app, held a specific token or completed certain actions. A snapshot is often used, i.e. a record of balances or activity at a specific point in time. If you meet the criteria at that moment, you may be entitled to a share.

In some cases the tokens arrive in your wallet automatically. In others you need to claim them through the official app, a process known as claiming. This may require a transaction and a network fee, even if the tokens themselves are given away for free.

Why it matters

Airdrops help a project attract users and spread its tokens across more holders. If they are governance tokens, recipients may also gain the right to take part in votes. A wider distribution, however, doesn’t guarantee decentralization on its own.

We find it useful to distinguish rewards for genuine use from chasing a promised distribution. Points and activity don’t guarantee an airdrop, nor a specific amount or value. You may spend time and money on transactions and receive nothing.

What to watch out for

“Free” is a common lure for phishing. Fake sites copy well-known projects and ask you to connect your wallet or sign messages that can allow your assets to be transferred. Connecting alone isn’t the same as approving a transaction, but every signature request needs checking.

No legitimate airdrop needs your seed phrase (recovery phrase) or your private key. Check the app’s official address and don’t trust unsolicited messages. If an unknown token or NFT shows up in your wallet, its presence alone doesn’t mean you’ve been hacked. Don’t follow any links it contains and don’t approve unknown actions to “redeem” it.