Mercedes-Benz enters the metaverse
Mercedes-Benz jumps on the bandwagon and modernizes in a metaverse setting.
The German automaker has filed trademark applications for “Mercedes Benz, Mercedes, S-Class, G-Class and Maybach” covering metaverse, NFT and crypto programs.
Filed with the US Patent and Trademark Office (USPTO) on December 14, the application indicates that Mercedes wants to create NFTs and NFT-backed media. The company also plans to use digital currency and tokens for Web3 financial services. As for the metaverse, Mercedes-Benz aims to create a virtual store, downloadable virtual goods and virtual vehicle parts, as well as a marketplace for virtual clothing, footwear, furniture and home appliances.
Mercedes is already familiar with Web3. In January, the company teamed up with five NFT artists to recreate a virtual version of the Mercedes Benz G-Class. The NFTs dropped on Nifty Gateway. Even before NFTs, Mercedes worked with blockchain company Circulor to track carbon emissions in its cobalt supply chain.
In May, the brand's Formula 1 racing team, Mercedes-AMG Petronas, announced an NFT collection on the now-bankrupt FTX NFT.
Several well-known brands and automakers have entered the Web3 space this year, including Lamborghini with three NFT collections, Fiat's virtual showroom and Renault. Luxury carmaker Porsche will launch an NFT collection in January 2023.